From the beginning to now – the story behind Nupo
1981: Nupo was established in Denmark by Flemming Quaade, a doctor with a strong background in medical research, particularly in the field of nutrition and weight management. His knowledge and experience in these areas laid the foundation for his development of Nupo’s meal replacement products.
With the introduction of its first product, a powder-based VLCD (Very Low Calorie Diet) also known as a TDR (Total Diet Replacement) designed to support weight loss and nutrition. The formulation was created based on clinical studies to ensure that it met the dietary needs of those looking to lose weight safely.
1980s-1990s: Expansion and Market Growth
Throughout the 1980s and 1990s, Nupo expanded its product line and began gaining popularity across Denmark and other parts of Scandinavia. The brand’s emphasis on clinical validation and effective weight management solutions helped it build a strong reputation in the health and wellness industry.
2000s: Innovations and New Product Development
In the early 2000s, Nupo continued to innovate, launching new products, including meal replacement products. These new offerings provided more convenience for consumers and further established Nupo as a leader in the diet category.
2010s: International Expansion
Nupo began to expand beyond Scandinavia, entering various European markets. The brand’s focus on scientifically backed, high-quality products helped it gain traction internationally. Nupo also invested in digital marketing strategies to increase brand awareness and reach new customers.
2020s: Continued Growth and Digital Transformation
With a growing global presence, Nupo continues to innovate in the weight management sector, focusing on expanding its product line and enhancing its digital presence. The brand remains committed to providing scientifically proven and convenient solutions for weight loss and healthy living.
Nupo’s history reflects its commitment to science-based weight management and continuous innovation, making it a trusted name in the health and wellness industry for over four decades. Nupo is a Danish brand that was founded in 1981 with the goal of helping people achieve effective and safe weight loss.
The name “Nupo” is derived from “Nutritional Power,”
Start up in Romania
Nupo celebrates its 40th Anniversary.
Nupo launches new website.
Start up in Malta
Startup in Hungary & Holland
Relaunch of the Nupo Diet with new design
Launch of SLIM BOOST
- Nupo introduces three brand new, revolutionary slimming supplements; Fill My Tummy, Burn My Fat & Block My Carbs.
The first Nupo products can now be purchased in China
Nupo is acquired by IBL Holding
The first export adventure
Nupo starts exporting to Slovenia, Croatia, Ireland, and Slovakia.
New shakes
A new Diet Shake: Mango Vanilla, is launched along with two new Meal Shakes: Blueberry Pomegranate and Vanilla Banana.
New Snack bar.
The Snack Bar category is launched with the Blueberry Snack Bar and Cranberry Snack Bar – a new line of products consisting of meal replacements.
Redesign of Nupo
Nupo receives a redesign and is relaunched as a lifestyle brand. The assortment is expanded with two new Meal Shakes: Cocoa and Caffe Latte, a Meal Bar: Caramel, and two new Diet Soups: Spicy Thai Chicken and Vegetable.
A new product category is introduced
Meal Bar and Meal Shakes are launched – A new line of products consisting of meal replacements.
Nupo – A lifestyle brand
Nupo introduces a pioneering, new packaging design as well as an improvement in flavors with e.g. freeze-dried strawberry and real cocoa.
Nupo launches online diet programs via nupo.dk
Nupo introduces hot soups
Nupo expands the Diet category, and launches two new, hot soups: Diet Soup – Asparagus & Diet Soup – Mushrooms.
Nupo is launched in Scandinavia and quickly becomes the leading product on the market.
The demand is rising, and the distribution is heavily increased.
Nupo is the most well-documented diet product on the market.
Nupo is launched in Denmark.
Nupo gets permission to combine nutrient powder with vitamins.
The most well-documented diet are born. Numerous controlled clinical tests are conducted on the effect of the powder.
