Start up in Romania

Nupo celebrates its 40th Anniversary.

Nupo launches new website.

Start up in Malta

Startup in Hungary & Holland

Relaunch of the Nupo Diet with new design

Launch of SLIM BOOST
- Nupo introduces three brand new, revolutionary slimming supplements; Fill My Tummy, Burn My Fat & Block My Carbs.

The first Nupo products can now be purchased in China

Nupo is acquired by IBL Holding

The first export adventure

Nupo starts exporting to Slovenia, Croatia, Ireland, and Slovakia.

New shakes
A new Diet Shake: Mango Vanilla, is launched along with two new Meal Shakes: Blueberry Pomegranate and Vanilla Banana.

New Snack bar.
The Snack Bar category is launched with the Blueberry Snack Bar and Cranberry Snack Bar – a new line of products consisting of meal replacements.

Redesign of Nupo

Nupo receives a redesign and is relaunched as a lifestyle brand. The assortment is expanded with two new Meal Shakes: Cocoa and Caffe Latte, a Meal Bar: Caramel, and two new Diet Soups: Spicy Thai Chicken and Vegetable.

A new product category is introduced
Meal Bar and Meal Shakes are launched – A new line of products consisting of meal replacements.

Nupo – A lifestyle brand
Nupo introduces a pioneering, new packaging design as well as an improvement in flavors with e.g. freeze-dried strawberry and real cocoa.

Nupo launches online diet programs via nupo.dk

Nupo introduces hot soups
Nupo expands the Diet category, and launches two new, hot soups: Diet Soup – Asparagus & Diet Soup – Mushrooms.

Nupo is launched in Scandinavia and quickly becomes the leading product on the market.

The demand is rising, and the distribution is heavily increased.

Nupo is the most well-documented diet product on the market.

Nupo is launched in Denmark.

Nupo gets permission to combine nutrient powder with vitamins.

The most well-documented diet are born. Numerous controlled clinical tests are conducted on the effect of the powder.