Make your day a little Lighter

Nupo is a trusted name in health and nutrition, backed by more than four decades of experience. Tried, tested and evolved by the consumer. We've built our reputation on solid scientific evidence and medical expertise. Our products are developed with care in collaboration with healthcare professionals and are trusted by hospitals. Our history, legacy, and our commitment to evidence-based solutions form the core of our credibility.

This means that every Nupo product you use is backed by scientific research and proven results. We rely on clinical studies and EFSA claims to ensure that what we offer is not only effective, but also safe and reliable. This evidence-based approach is the stamp of quality and efficacy for our products.

Brand Values

We exist to empower people towards a healthier lifestyle, focusing on overall wellbeing, not just weight loss. We are committed to enabling longlasting health improvements, recognizing the unique emotional journey of each individual in achieving their wellbeing goals. We do not only sell diet products, but also offer the feeling you get when you know you are taking care of yourself, being accountable for your health and your life.

Nupo Connects Across Markets
Nupo connects across multiple markets by offering a versatile range of weight management products and supplements that cater to diverse consumer needs globally. With a well-established presence in Europe and beyond, Nupo tailors its offerings to suit different lifestyle preferences, such as total diet replacements, convenient ready-to-drink shakes, and protein bars, all while maintaining high-quality standards.

OUR HISTORY
1981: Nupo was established in Denmark by Flemming Quaade, a doctor with a strong background in medical research, particularly in the field of nutrition and weight management. His knowledge and experience in these areas laid the foundation for his development of Nupo’s meal replacement products.

With the introduction of its first product, a powder-based VLCD (Very Low Calorie Diet) also known as a TDR (Total Diet Replacement) designed to support weight loss and nutrition. The formulation was created based on clinical studies to ensure that it met the dietary needs of those looking to lose weight safely.

1980s-1990s: Expansion and Market Growth
Throughout the 1980s and 1990s, Nupo expanded its product line and began gaining popularity across Denmark and other parts of Scandinavia. The brand’s emphasis on clinical validation and effective weight management solutions helped it build a strong reputation in the health and wellness industry.

2000s: Innovations and New Product Development
In the early 2000s, Nupo continued to innovate, launching new products, including meal replacement products. These new offerings provided more convenience for consumers and further established Nupo as a leader in the diet category.

2010s: International Expansion
Nupo began to expand beyond Scandinavia, entering various European markets. The brand’s focus on scientifically backed, high-quality products helped it gain traction internationally. Nupo also invested in digital marketing strategies to increase brand awareness and reach new customers.

2020s: Continued Growth and Digital Transformation
With a growing global presence, Nupo continues to innovate in the weight management sector, focusing on expanding its product line and enhancing its digital presence. The brand remains committed to providing scientifically proven and convenient solutions for weight loss and healthy living.

Nupo’s history reflects its commitment to science-based weight management and continuous innovation, making it a trusted name in the health and wellness industry for over four decades. Nupo is a Danish brand that was founded in 1981 with the goal of helping people achieve effective and safe weight loss.

The name “Nupo” is derived from “Nutritional Power,”