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THE COMPANY
The history of Nupo and our products dates back to 1981.
The name “Nupo” is a combination of the words; Nutritional Power.
Nupo was developed in Denmark at Hvidovre Hospital by leading obesity scientist Dr. Flemming Quaade with the purpose of offering a diet that provided the body all the nutrients it needs, but with a minimum number of calories.
The Company is located in Copenhagen, and works with development, production, marketing and sales for both the Danish and international markets.
CONCEPT – THE VISION
The vision is still the same as when Nupo was established back in the day: To make diets a positive experience. In the late 1970s, civil engineer Oluf Mørk comes up with the idea for the ideal diet. A diet for those who want to kickstart a weight loss journey and maintain a stable weight and where you could eat what was forbidden in other diets.
In order to turn dreams into reality, Oluf Mørk initiated a collaboration with leading nutrition researchers.
One of the key values has always been that Nupo should be well-founded in scientific research and clinical trials.
PRODUCTS
Nupo has four different product categories: Nupo Diet, which is a Very Low Calorie Diet (VLDC) or a total meal replacement consisting of cold shakes, soups, dessert and warm meals, Nupo One Meal, which are replacement bars and ready-to-drink shakes, Slim Boost, which are supplements and Nupo Care which is a medical device . The products can be enjoyed separately or can be combined. Nupo is approved by the Ministry of Environment and Food Denmark as a full diet replacement.
Nupo enables you to replace your daily diet, entirely with Nupo Diet products, throughout the diet program.
MILESTONES
2021
Nupo celebrates its 40th Anniversary.
2019
Nupo launches new website
2019
Startup in Malta
2018
Startup in Hungary & Holland
2018
Relaunch of the Nupo Diet with new design
2018
Launch of SLIM BOOST
Nupo introduces three brand new, revolutionary slimming supplements; Fill My Tummy, Burn My Fat & Block My Carbs.
2016
The first Nupo products can now be purchased in China
2016
Nupo is acquired by IBL Holding
2010
The first export adventure
Nupo starts exporting to Slovenia, Croatia, Ireland, and Slovakia.
2010
New shakes
A new Diet Shake: Mango Vanilla, is launched along with two new Meal Shakes: Blueberry Pomegranate and Vanilla Banana.
2009
New Snack bar.
The Snack Bar category is launched with the Blueberry Snack Bar and Cranberry Snack Bar – a new line of products consisting of meal replacements.
2008
Redesign of Nupo
Nupo receives a redesign and is relaunched as a lifestyle brand. The assortment is expanded with two new Meal Shakes: Cocoa and Caffe Latte, a Meal Bar: Caramel, and two new Diet Soups: Spicy Thai Chicken and Vegetable.
2006
A new product category is introduced
Meal Bar and Meal Shakes are launched – A new line of products consisting of meal replacements.
2005
Nupo – A lifestyle brand
Nupo introduces a pioneering, new packaging design as well as an improvement in flavors with e.g. freeze-dried strawberry and real cocoa.
2003
Nupo launches online diet programs via nupo.dk
1998
Nupo introduces hot soups
Nupo expands the Diet category, and launches two new, hot soups: Diet Soup – Asparagus & Diet Soup – Mushrooms.
1996
Nupo is launched in Scandinavia and quickly becomes the leading product on the market
1985
The demand is increasing
The demand is rising, and the distribution is heavily increased.
1985
Nupo is the most well-documented diet product on the market
1984
Nupo is launched in Denmark
1983
Nupo gets permission to combine nutrient powder with vitamins
1981
The most well-documented diet
Numerous controlled clinical tests are conducted on the effect of the powder.