The Nupo History

THE COMPANY

The history of Nupo and our products dates back to 1981. The name“Nupo” is a combination of the words; Nutritional Power = NuPo.

Nupo was developed in 1981, at Hvidovre hospital by leading obesity scientist Dr. Flemming Quaade. Nupo offers diet products for those who want to kickstart and maintain a stable weight.

Nupo has existed for 38 years. The company is Danish and consists of enthusiasts, who are located in the company’s headquarters in western Copenhagen, where they work with development, production, marketing and sales for both the Danish and international market.

CONCEPT – THE VISION

The vision is still the same as when Nupo was established: To make diets a positive experience. In the late 1970s, civil engineer Oluf Mørk comes up with the idea for the ideal diet. A diet where you could eat what was forbidden in other diets. A diet that provided the body all the nutrients it needs, but with a minimum number of calories.

In order to turn dreams into reality, Oluf Mørk initiated a collaboration with leading nutrition researchers. One of the key values has always been that Nupo should be well-founded in scientific research and clinical trials.

PRODUCTS

Nupo’s products are split into three categories: Diet, One Meal, and Slim Boost. The products can be enjoyed separately or can be combined. Nupo is approved by the Ministry of Environment and Food Denmark as a full diet replacement.

This means that you can replace your daily diet, entirely with Nupo Diet products, throughout the diet program.

MILESTONES

 

2021

Nupo celebrates its 40th Anniversary.

2019

Nupo launches new website

2019

Startup in Malta

2018

Startup in Hungary & Holland

2018

Relaunch of the Nupo Diet with new design

2018

Launch of SLIM BOOST

Nupo introduces three brand new, revolutionary slimming supplements; Fill My Tummy, Burn My Fat & Block My Carbs.

2016

The first Nupo products can now be purchased in China

2016

Nupo is acquired by IBL Holding

2010

The first export adventure

Nupo starts exporting to Slovenia, Croatia, Ireland, and Slovakia.

2010

New shakes

A new Diet Shake: Mango Vanilla, is launched along with two new Meal Shakes: Blueberry Pomegranate and Vanilla Banana.

2009

New Snack bar.

The Snack Bar category is launched with the Blueberry Snack Bar and Cranberry Snack Bar – a new line of products consisting of meal replacements.

2008

Redesign of Nupo

Nupo receives a redesign and is relaunched as a lifestyle brand. The assortment is expanded with two new Meal Shakes: Cocoa and Caffe Latte, a Meal Bar: Caramel, and two new Diet Soups: Spicy Thai Chicken and Vegetable.

2006

A new product category is introduced

Meal Bar and Meal Shakes are launched – A new line of products consisting of meal replacements.

2005

Nupo – A lifestyle brand

Nupo introduces a pioneering, new packaging design as well as an improvement in flavors with e.g. freeze-dried strawberry and real cocoa.

2003

Nupo launches online diet programs via nupo.dk

1998

Nupo introduces hot soups

Nupo expands the Diet category, and launches two new, hot soups: Diet Soup – Asparagus & Diet Soup – Mushrooms.

1996

Nupo is launched in Scandinavia and quickly becomes the leading product on the market

1985

The demand is increasing

The demand is rising, and the distribution is heavily increased.

1985

Nupo is the most well-documented diet product on the market

1984

Nupo is launched in Denmark

1983

Nupo gets permission to combine nutrient powder with vitamins

1981

The most well-documented diet

Numerous controlled clinical tests are conducted on the effect of the powder.